Top FMCG Companies in Nigeria; A Complete List

Top FMCG Companies in Nigeria
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Looking for the top FMCG companies in Nigeria? This article covers all you need to know about Nigeria’s FMCG companies.

The article covers;

  • The meaning of FMCG
  • FMCG Companies in Nigeria
  • Highest paying FMCG Companies
  • Multinational FMCG Companies in Nigeria
  • FMCG Distribution companies in Nigeria
  • Frequently asked questions and
  • More

Let’s get to it.

FMCG Companies in Nigeria – An Introduction

FMCG is an acronym for Fast Moving Consumer Goods.

These are goods with high turnover rates i.e.; sellers sell them quickly and at relatively low costs.

There are 4 types of consumer goods;

  • Convenience
  • Specialty
  • Shopping, and
  • Unsought.

We’ll look at these in more detail later on. These types of goods can further fall into the following categories;

  • Durable goods
  • Nondurable goods, and
  • Services.

Features of FMCGs

The top features of FMCGs include:

  • Frequent purchase
  • Low cost
  • Short shelf life
  • Rapid consumption
  • Low engagement (choosing the item requires little time.)

Types of FMCGs

There are basically four types of FMCGs. These types include;

  • Convenience goods
  • Specialty goods
  • Shopping goods
  • Unsought goods

Convenience goods

These are products you buy with little to no effort hence the name convenience goods. They are equally easy to access.

Examples of these goods include food, cleaning supplies, toiletries, etc.

Specialty goods

These are products that consumers need little time to decide on purchasing.

This is mostly because such items are rare and highly different from other products.

Examples of specialty goods are sports cars, rare paintings, designer clothing, etc.

Shopping goods

These are the exact opposite of convenience goods, they are products you buy less frequently, and not everyone has access to them.

Examples of shopping products are furniture, electronics, etc.

Unsought goods

These are anything consumers would not necessarily want to buy or may not even know of. 

A major feature of these products is that you can rarely enjoy their benefits at the time of purchase.

Related: Top Shipping Companies in Nigeria; Complete List.

List of FMCG Companies in Nigeria

The following are the FMCG Companies operational in Nigeria:

Dangote Group

Dangote group is a popular FMCG company in Nigeria that produces a variety of products like sugar, flour, salt, pasta, etc.

Unilever Nigeria Plc

This FMCG Company sells popular products such as Vaseline, Royco, beverages, detergent, etc.

Nigerian Breweries

Nigeria’s largest beverage manufacturing company.

Nestle Nigeria Plc

One of the most trusted brands in existence; it produces beverages, confectionery, baby food, cereal, etc.

Chi limited

This multiproduct company produces juice, fruit drinks, snacks, etc.

Flour Mill (Nigeria)

This is the company that produces popular products like Golden Penny Flour.

Vital Products

This company produces non-alcoholic beverages, fruit juice, and tomato paste.

Sona Agro Allied Foods Limited

The company has not been around for a long time, but they have claimed a spot for themselves in the market with their biscuits, tomato pastes, etc.

Dansa Foods Limited

Beverages and drinks manufacturing company

Yale

This company is famous for its different biscuits and wafers.

Beloxxi Group

This is another company that makes popular biscuits e.g. cream crackers

La Casera

A popular drink producing company

OK Foods

They make great quality biscuits, chocolates, and drinks.

Rites Food Ltd

They are popular for their sausage rolls and carbonate drinks

Honeyland Foods

They make health drinks.

PZ Cussons

This Company is a big name in the household industry.

Their bestselling products include Morning Fresh, Venus Robb, Baby Cussons, etc.

Friesland Campina Wamco Nigeria Plc

This is among the top dairy companies in Nigeria, and their bestselling products are Peak, Frisco, and Three Crowns.

We have an article that covered the food and beverage companies in Nigeria in detail.

Highest Paying FMCG Companies in Nigeria

Nigeria’s system has a competition that begins from childhood and never leaves even when the child is well into adulthood. 

What this means is university graduates are squabbling for the limited job opportunities in Nigeria.

FMCG companies aren’t considered the highest paying companies in Nigeria, but a good number of them pay higher than others.

Related: Mobile Money Operators in Nigeria (A Complete List)

If your field of study is related to FMCG, then it is good practice to have an idea of what the salary brackets in these companies are. 

Here’s our list of the highest paying FMCG companies in Nigeria.

List of the highest paying FMCG companies in Nigeria

Nigerian Bottling Company

This is the biggest non-alcoholic drink producer in Nigeria.

It is responsible for the production of Coca-Cola and other popular drinks that have flooded the market.

Due to its success, it is a place many people dream to work in.

New staff in the company earn an average basic salary of N148000.

Nigerian Breweries

This is another company many fresh graduates would be delighted to work in.

It is a prestigious company that produces both alcoholic and non-alcoholic drinks.

It is the first and largest brewing company in the country.

New staff earn an average basic salary of N148000.

Dangote FMCG

Dangote FMCG is a subsidiary of Dangote Group.

They are known for making popular edibles available in the Nigerian market.

Because it is an indigenous company, it is known to treat its workers fairly.

Dangote is one of the highest paying FMCGs in Nigeria. Its new workers earn an average salary of N140000.

Fan Milk

Fan milk is among the first producers of ice cream and other frozen milk products.

It was established in 1961.

Just 2 years from its establishment, Fan Milk had opened a production factory in Ibadan and a depot in Lagos.

It has continued to spread its tentacles across Nigeria to date.

New workers receive an average salary of N120000.

Guinness Nigeria

The Guinness Nigeria company is a subsidiary company of Diageo Plc, a company based in the United Kingdom. 

The company is involved in the production of alcoholic beverages in Nigeria.  It has its head office located in Ikeja, Lagos. 

Like we mentioned, the company focuses on brewing beer and they pay an average basic salary of N90,000.

Nestle

We wouldn’t be exaggerating if we said Nestle is the most popular FMCG Company in Nigeria.

It is a household name across generations, and it has one of the best salary structures for a Nigerian FMCG Company.

They focus on food production and are responsible for popular products such as Golden Morn and Milo.

Fresh graduates in Nestle are placed on an average basic salary of N100000.

Cadbury

Cadbury is in charge of producing beverages and sugar.

You can find their office in Ikeja, Lagos.

Most of their products are cocoa-based, and one of its popularly known products is Bournvita – a chocolate drink many Nigerians grew up on. 

This company passed the test of time for surviving as long as it has.

The average Cadbury salary is N80000.

While this may not be the most attractive salary in the market, it’s an excellent deal for an FMCG Company.

PZ Nigeria

Folks born in the 80s and 90s are very familiar with this brand.

The company produces popular cosmetic products that kicked off in the early 2000s.

Some of their best selling products include Imperial Leather soap and Morning Fresh.

New PZ workers earn an average basic salary of N75000 that comes with other benefits.

Related: Investment Banks in Nigeria; Complete List of Everything to know.

Multinational FMCG Companies in Nigeria

FMCG companies go beyond companies that provide physical goods but services as well.

So don’t be surprised if you see a few “odd” companies on our list of multinational FMCGs in Nigeria:

Top multinational FMCGs Operating in Nigeria include;

  • Coca-Cola
  • Guinness
  • Friesland Campina
  • Unilever
  • Procter and Gamble
  • Nestle
  • Pepsico

Related: Complete List of Top Multinational Companies in Nigeria

What is FMCG Distribution?

FMCG Distribution is concerned with the channels FMCG companies use to transport their goods from manufacturers to consumers.

In summary, they are channels along which goods, information, and finance flow on the systems.

Few FMCG companies prefer to interact with their consumers directly, but a majority of manufacturers use distribution channels to get their goods to consumers.

FMCG Distribution Channels

The best way to understand distribution channels is to understand the elements that it consists of.

FMCG distribution channels consist of three elements:

  • Agents
  • Merchants
  • Facilitators

Let’s take a brief look at their roles and how they aid distribution in the FMCG industry.

Agents

Agents market a company’s products to promote sales to consumers; however, they never buy these goods themselves.

They can be an independent entity or a member of the company.

Merchants

The Merchants are the wholesalers and retailers who buy a company’s product in bulk and then sometimes to the final consumer.

Merchants are usually independent of the companies that own the products they sell.

Facilitators

Facilitators, as the name implies, facilitate the movement of goods manufactured from one place to another.

These include logistics service providers and warehouse owners.

Structure of FMCG Distribution Channels

Although the structure distribution channels vary across regions and countries, it can be described using the concept of directness, levels, density, variety, and novelty. Let’s take a quick look at what each of these concepts means.

Directness

Directness is used to describe transactions between the manufacturers and customers without aid from a third party.

Levels

Levels refer to the number of channels a good or service passed through before it gets to the final consumer.

FMCG Companies usually sell their good to wholesalers, who in turn sell to retailers, who sell to the final consumers. This is a two-level system. 

Density

Density is used to describe how many or how little the number of outlets in an area is.  Areas with a large number of outlets are called intensive areas. An example of an intensive area is Lagos State.

Areas with a small number of outlets are called exclusive areas.

Variety

Variety refers to the various outlets a product is sold.

For a clearer picture of this, think of candy.

They have a high variety because you can get them just about anywhere; grocery stores, supermarkets, tuck shops, roadside hawkers, etc.

Goods that have low variety are the ones that can only be purchased from specific locations.

A good example of this is some pharmaceutical products. Some drugs can only be purchased online from the manufacturer.

Novelty

These are the new channels of distribution utilized by companies to distribute their services to consumers. These could be things like vending machines, or online stores.

FMCG Distribution Companies in Nigeria

Looking for companies tagged FMCG Distribution companies?

Look no further; below is a list of the FMCG companies operational in Nigeria:

List of the FMCG distribution companies operational in Nigeria

  • Dimaps Battery
  • Citiserve Limited
  • Dangote Pasta
  • Ayoola Foods Limited
  • Capston Bee Nigeria Limited
  • God Heritage Integrated Limited
  • Asantee Soap
  • Fortnite Venture
  • Jimlas Industries Limited
  • Kefytee Global Services Limited
  • Logistics Et Al Limited
  • Organo Gold Nigeria
  • Panat Nigeria Limited
  • Multipro Consumer Products Limited

Frequently Asked Questions (FAQs) on FMCG Companies in Nigeria

What is the biggest FMCG Company?

It is difficult to factually state which FMCG Company is the biggest.

If we had to choose which Company is the biggest in the FMCG industry, we would say it’s Nigerian Breweries.

We picked Nigerian Brewery because it is the largest brewing company in the country. And since its goods qualify as FMCG, they can easily take the title of the biggest FMCG company in Nigeria.

However, on a global level, Nestle, Pepsico, and Procter & Gamble are the biggest FMCG Companies.

Related: Top 39 Fintech Companies in Nigeria; Complete List and All to Know

What is the meaning of FMCG?

FMCG is an acronym for Fast Moving Consumer Goods.

These are products that sell quickly at relatively affordable prices.

They have a short shelf-life because they are usually high in demand or perishable.

What are the multinational companies in Nigeria?

Here’s our list of a few multinational companies in Nigeria:

  • Nestle
  • Unilever
  • Guinness
  • Procter & Gamble
  • British American Tobacco
  • Google
  • Coca-Cola

How many types of FMCG are there?

There is no fixed answer to the types of FMCGs that exist since any product with a short life span can be categorized as an FMCG.

However, we went ahead to list some of the categories FMCGs may fall under:

  • Processed foods – dairy products, cereals, etc
  • Prepared meals – ready-to-eat meals
  • Baked goods – confectionaries
  • Beverages – water, soda, coffee, etc
  • Fresh, frozen, and dried foods – meat, fish, etc
  • Medicine – pain relievers, cough medicine, etc
  • Cleaning products – glass cleaners, antiseptics, etc
  • Cosmetics and toiletries – hair care products, toothbrush, soap, etc
  • Office supplies – stationery

How do FMCG companies work?

FMCG companies are companies that produce fast-moving consumer goods.

They operate alongside FMCG Distribution companies to transport their goods and services to the final consumer.

Sometimes the movement is not so direct, as there are times when the goods must pass through several channels before getting to the final consumer.

How can I start an FMCG business?

Before you can start and FMCG company, there are 4 things to take into consideration:

  • Product – FMCGs are composed of several products, so you have to choose what product to sell before venturing into business.
  • Business plan – Business plans are the foundation of any successful business. A good business plan will help you manage your business properly.
  • Licensing registration – Do not downplay the importance of having your company legally registered and obtaining your license.
  • Location – Location is another important factor to consider when thinking of starting up an FMCG business.

Is coffee an FMCG?

Yes, it is.

Coffee is considered an FMCG because it meets all the requirements of an FMCG.

Top Read: Top 50 Richest Musician in Nigeria; A Complete List (Updated)

Are clothes an FMCG?

Yes, they are.

Clothes fall under shopping goods, which we explained earlier is a type of consumer goods. And they can further be categorized as durable goods because they last more than 3 years.

What are the 4 types of consumer goods?

The four types of consumer goods are:

  • Convenience goods – goods that require little effort to purchase, e.g., food and drink
  • Specialty goods – products bought less frequently and are not so easy to purchase, e.g., furniture, clothing.
  • Shopping goods – the decision making time spent on these products is short because they are rare, e.g., designer clothing, antiques.
  • Unsought goods – these products that consumers do not necessarily want to buy. They usually have little to no benefit at the time of purchase. E.g., insurance

Are cigarettes FMCG?

Yes, they are.

Tobacco can be considered an FMCG because they meet all the requirements of an FMCG.

Is Tesco an FMCG company?

Yes, it is. Tesco is a retail company that specializes in merchandise and groceries, which we have already established are fast-moving consumer goods. This automatically makes Tesco an FMCG company.

Final Words on FMCG Companies in Nigeria

After reading this article, it’s safe to say you’ve learned just about everything you should know about FMCGs and FMCG companies.

FMCG companies are mainly responsible for providing us with the commodities we need to get by each day without hassle, and we can’t imagine getting by without them. 

If you enjoyed this article on FMCG companies in Nigeria, feel free to share and leave a comment in the comment section.

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